We drastically improved the user experience an interface of Croner's powerful HR web application.More about Croner Simplify
Croner, owned by Wolters Kluwer (WLK), is an HR consultancy which provides expert HR advice and a powerful web application - Croner Simplify.
The previous web application had much room for improvement, especially in increasing customer satisfaction and their retention rate. From our research, it was apparent that some features were mission-critical to customers and others were important but under-used because they were confusing.
Better Brief translated the requirements into tangible user interfaces and workflows, with one essential goal: to make the functionality as easy to use as possible. Customer focus groups reviewed our wireframes to ensure they met their needs.
Simplify re-launched in January 2012 and has so far received critical acclaim from customer focus groups, HR professionals and usability consultants.
Croner has since secured a number of large contracts, with customers mentioning the software as a ‘key differentiator’.